Executive Result
2026-07-17T11:14:48.976044+00:00
Statements are based on internal uploads or agent analysis unless separately registered and verified in Claims.
SALES PRIORITY: Launch a narrow Baja CA pilot (Tijuana region) focused on 1-2 SKUs—one noodle and one snack—validated for NOM/COFEPRIS and priced for MXN 25-35 convenience format. (Source: MX-Global-Handoff-Brief.md.) PIPELINE ACTION: Convert one vetted Tier-1/Tier-2 brand into an exclusivity term sheet contingent on regulatory clearance and landed-cost modeling; prioritize distributors with Baja modern trade and TJ wholesalers relationships. (Fact: recommend distributor selection per handoff doc.) RETAIL OR DISTRIBUTOR OPPORTUNITY: Distributor-first strategy: target regional modern trade (Calimax, Soriana regional) and TJ wholesalers, then convenience chains (OXXO northwest) after proven sell-through. Avoid trying Whole Foods/Kroger/Costco as opening channels. (Source: MX-Global-Handoff-Brief.md.) KPI TO WATCH: New doors per month (benchmark industry average 5-10, best-in-class 20+), sell-through % and reorder rate within first 60 days, and per-door SKU gross margin vs target pricing waterfall. (Source: MX-Global-Handoff-Brief.md.) NEXT MOVE: Send conditional distribution term sheet to top-identified distributor(s) with required milestones and a 60-90 day exit clause; simultaneously run SKU-level landed-cost model and get distributor confirmation on credit/receiving terms. MATERIAL RISK: Distributor inability/unwillingness to accept landed cost or offer necessary route coverage, causing low door count. CONFIDENCE: 7/10.